Health Innova | Healthcare
Health Innova's website designed for efficiency, featuring a clean layout, product showcase, and enhancing online presence with a strategic content clarity.
Web Design
Non-profit
Project Overview
Health Innova specializes in digital transformation for healthcare to help organizations adopt innovative and cost-effective technologies that enhance streamline operations. The goal was to redesign their website to better communicate their value proposition, improve usability and create a modern, engaging experience that aligns with their mission. The new design needed to make complex information more accessible, guide users more effectively, and establish Health Innova as a trusted company in the industry.
Challenge
Health Innova’s website struggled to effectively communicate its value to potential clients. The outdated design and complex navigation made it difficult for users to find relevant information quickly. Users needed to understand the benefits and functionality of Health Innova’s offerings at a glance, but the extensive content was overwhelming and lacked clarity. Additionally, the website lacked a clear user journey and that makes it harder for visitors to know what steps to take next. Call-to-action elements were either missing and not prominent enough and that resulted in lower engagement.
Research
Getting on the field to talk to real users revealed a lot of pain points.
I interviewed 10 participants, including healthcare administrators and representatives from hospitals and clinics about the digital tools they currently use and those they have tried in the past. I showed them the current Health Innova website to gather feedback on its usability and overall design.
Conducting interviews with professionals from the healthcare industry presented significant challenges due to their busy schedules, making it difficult to find time for user interviews and observations.
Solution
I designed a visually striking website for Health Innova that blends modern aesthetics with a sense of professionalism and trust. I used high-quality visuals, refined typography, and a sleek color palette, I created a digital experience that reflects the brand’s focus on innovative digital transformation in healthcare. I added implemented key features like intuitive navigation, clear service descriptions, and streamlined calls-to-action to guide users easily through the site.
Lesson Learned
Breaking content into smaller, organized sections proved to be an effective strategy for improving comprehension. It made information easier for users to digest and navigate. Initially, it was challenging to fully understand the needs of healthcare professionals, as I didn’t have much prior knowledge about their workflows. However, through thorough research and multiple iterations, I gained a deeper understanding of their needs and pain points and it allowed me to create a more tailored experience for the platform’s users.
