Develop WCAG-compliant UX/UI foundation by designing information architecture and interactive prototypes in Figma to ensure digital content is accessible. Collaborate with cross-functional teams to brainstorm, refine design concepts, and iterate on scalable UX solutions. Iterate on wireframes, ensuring consistent user flows and functionality across platforms. Optimize design workflows within Agile environment by implementing a design system, streamlining iteration cycles and ensuring consistent design implementation.

Conducted user research and competitor analysis, presenting findings to the team to inform design decisions and enhance usability. Iterated on design concepts based on feedback from team members and stakeholders, ensuring designs meet user needs and client objectives. Participated in team meetings and brainstorming sessions, contributing ideas and collaborating on design improvements and iterations.

Holds a master's degree in Human-Centered Informatics and Graphic Design, where she gained a thorough understanding of user-centered techniques and design concepts. This foundation empowers her to create designs that look great and also prioritize the user experience.

Delivered digital assets for seasonal campaigns across web, and in-store displays Spearheaded the redesign of promotional email templates, enhancing visual hierarchy and clarity to drive higher user engagement and improve conversion rates Collaborated with cross-functional teams, marketing and merchandising teams to rapidly prototype and create visually compelling digital promotional materials, improving brand consistency and streamlining the design workflow for faster execution.